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Jizo-dori: Sugamo’s Living Wonderland

Step into a vibrant hub where local street bites, a historic shopping street revitalized through dynamic university-industry collaboration, and a sacred intersection of Shinto, Buddhism, and Taoism seamlessly blend into a one-of-a-kind cultural tapestry.

A shopping street that sells red underwear for luck, salt-grilled everything, and a temple where you wash a statue to fix the part of you that hurts. Ninety minutes, and the most cheerful place in the city.

What you get

  • The shopping street known as the Harajuku for grandmothers, entirely sincerely
  • Kogan-ji, where you wash the statue on the part of you that aches
  • The famous red underwear shop, and why red
  • Snacks along the way, most of them grilled
  • A retro kissaten at the end for sweets and siphon coffee

Affectionately known as the “Harajuku for older ladies,” Jizo Dori is a shopping street in the retro neighborhood of Sugamo, packed with delicious shops and historic temples that draw people of all ages to its unpretentious, homey streets.

On this tour, an experienced local will introduce you to popular Japanese sweets and snacks, temples, and other cultural points of interest in this unique local area.

After meeting your guide, you’ll hop on the Tokyo Sakura Tram, Tokyo’s only remaining streetcar, for a nostalgic ride through the city to Sugamo. Your guide, a certified interpreter and sake taster, has lived in Sugamo for over 20 years and knows the area, especially the best places to eat and drink on Jizo-dori.

Your guide will take you to a shrine of Taoist origins before visiting the popular Koganji Temple and learning about folklore and legends. There, you’ll wash a statue of Kannon and wish for relief from any bodily pains and ailments, a daily cleansing ritual.

Then, it’s time to eat! From popular street stalls to tiny hole-in-the-wall eateries, you’ll visit and eat local snacks such as takoyaki (fried octopus dumplings), yakitori (grilled chicken skewers), and sweets like taiyaki (fish-shaped pancake with filling) and ice cream, or other seasonal specialties.

The culture tour continues at Shinshoji Temple, where you’ll learn about the Edo Roku Jizoson, the six compassionate Jizo guardians of Edo who are responsible for protecting children and travelers.

For extra luck, make a wish before a statue of Fudo Myoo, one of the lords of light responsible for protecting the law of Buddhism.

Finally, the tour will end with dorayaki, the popular Japanese pancakes filled with sweet azuki bean paste.

If you’re still hungry, your guide can point you to a fabulous local ramen shop or recommend other nearby eateries.

Included

  • Guide
  • Snack tastings
  • Sweets and coffee

Not included

  • Transport
  • Shopping

Where we meet

Meet your guide at the Otsuka Station ticket gate (JR Yamanote Line). A Google Maps link will be shared with you upon booking confirmation.

Cancellation policy

Free cancellation up to 24 hours before the tour starts. If you book directly with us, we refund the amount paid less the card processing fee. Cancellations within 24 hours of the start, and no-shows, are not refunded.

If you book through byFood, byFood’s cancellation policy applies instead.